Lagos Nigeria – The 7thedition of the African Fashion and Design Week ended last Saturday in high spirits. The Business of fashion seminar set the events in motion and saw some fashion aspirants in attendance. Talks on fashion illustration in Nigeria, the complimentary role of makeup in Fashion and the importance of PR for fashion brands were delivered by experts in the industry.
Alluring collections were displayed by some of Nigeria’s finest designers; Ejiro Tafiri for EjiroAmosTafiri, Ade Bakare for Ade Bakare Couture, Grace Uredi for Mena Allure, Sonia Jerry for Sonia Jerry (last year’s Bluepearl Rising Star Winner), Agatha Otene Moreno for Agatha Moreno, Austine Ekezie for Villageboi Afripolo and a few others. Clean cuts, shimmering and flamboyant dresses electrified the audience. I sat there watching with gratitude the growth and progress Nigerian Designers have accomplished. I dare say African fashion will soon be on the radar, thanks to the effects of social media and influencers. At AMAS 2018, Tracee Ellis Ross wore outfits by black fashion designers. The Black Panther Wakanda saga is gone but it definitely left its mark. The time is now people! AFDW award recipients for this year were Ejiro Amos Tafari for the African Icon of Hope Award and Cute-cut by Joy for the Bluepearl Rising Star Award. Joy also won a slot to showcase at New York Fashion Week. Now that’s a good boast!
Kudos to AFDW and Bluepearl Services on the success of the events. The fashion industry in Nigeria has huge potentials. However, there is still a lot of work to be done in terms of education, enlightenment, exposure and infrastructure. Strategic, deliberate and communal steps need to be taken. Want a feel of the experience? Have a look at some of my favourites from AFDW 2018.